5 Web Design Tips For Beginners

Rear-view-of-male-coder-sitting-infront-of-2-comouter-screens-coding-4
If you’re a newbie to website development, you may not be aware of the most crucial web design tips. Considering that 92% of consumers visit a brand’s website, a great design is a must. Here are 5 of the most crucial web design tips for beginners. Keep reading to learn more about these important concepts. After reading this article, you will be able to design your own website easily and with style.

Avoid flowery fonts

The latest principles of modern web design emphasize subtle shifts. Flowery fonts make it harder to read the words on your website. Modern font styles include sans serif, geometric, and black and white, which focus on simplicity and minimalism. A few examples of these fonts are Helvetica, Arial, and Geneva. If you want to learn more about web design, consider these resources. For starters, avoid using flowery fonts.

Avoid cluttered layouts

Choosing a simple, uncluttered layout is essential to the success of your website. If the layout looks busy, your visitors will feel confused and overwhelmed. In addition, unorganized websites won’t rank well. That’s why following the latest search engine optimization guidelines is crucial. The content, page titles, and meta descriptions all play important roles in boosting search engine rankings. Keep your website simple and organized so that visitors will be guided to their desired destination.

Avoid pull-out menus

When you’re a web designer, there are many guidelines you should follow. However, sometimes even the most careful designers still create menus that users ignore. This is because the criteria that determine the effectiveness of a menu is subjective, so it’s not always easy to judge whether your design is effective or not. When in doubt, try a test version and get feedback from other web users. Listed below are some guidelines that you should follow to ensure that your menus work.

Avoid distracting sidebars

Distracting sidebars are common, and many novice web designers are guilty of them. These sidebars often contain unnecessary content and features that distract the reader from what the main page has to offer. If you want your visitors to stay on your page, you need to keep them focused on the most important content. The Washington Post is a prime example of sidebar clutter: an advertisement, suggested articles, and a newsletter signup CTA all clutter the sidebar.

Fortunately, sidebars have many uses in a website. Using navigational sidebars can organize content and improve your site’s overall IA. However, sidebars are distracting and shouldn’t be used if the page you’re designing isn’t intended for conversions. As such, you should avoid them on conversion pages. But what if you really want to use them?

Sidebars are also bad for mobile users. Mobile users will not see sidebars unless they swipe vertically. They’re an afterthought that’s a remnant of an ineffective design theory. Moreover, sidebars do not serve a primary navigation function. The user will care about the content more if it’s easy to navigate. However, they are distracting to mobile users.

Use Appropriate Calls-to-Action

Call-to-action buttons (CTA) can be described as a web element that encourages users to take another step. Without them, customers will not be able to make the conversion. “For your CTAs to work, two things need to happen,” says Tim Ash, CEO of SiteTuners. “First visitors should be able to recognize them with no effort. The second requirement is that visitors should immediately be aware of what they are doing.”

Clarity is certainly important – however, so is the contextualization. Top-of-the-funnel (TOFU) elements on websites are those that attract people who are new to the site – should be in line with TOFU calls to action, and vice versa. If a potential customer reads an introduction blog post and comes across an CTA for them to “Start the free trial.” It’s obvious that a new prospect isn’t ready to take on an initial trial and will not make the switch.

A free webinar, video or ebook could prove highly effective at this point. Combining the right resources with the reader’s present issues will establish your company as a trustworthy authority. This trust could eventually lead to the sale. For instance, this homepage CTA from the site invites visitors to “Explore the Unbounce Platform.”

The language is friendly and perfectly tuned to the first-time user. When the visitor becomes comfortable of this Unbounce product, midor late-funnel CTAs such as “Start your free trial” or “Begin your subscription” – will be more relevant. To draw leads through the funnel of marketing, make use of calls to actions that are tailored to the buyer’s place on their buyer’s path.

 

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Call Us Now