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Frequently Asked Questions

General FAQs

The word Kukua means “Grow” in Swahili, and Swahili is the most widely spoken language native to Africa. So, the word Kukua represents our African pride as a brand and our passion for growing businesses.

Our digital marketing and sales solutions are well-suited for businesses of all sizes that are looking to utilize systems that will make them more productive at work while enabling them to convert leads much easier. When you get started with digital marketing, you receive leads that may slip through the cracks if you do not have the right systems and sales process in place. With Kukua Digital, you will be powered with the systems and tools that enable you to convert those leads into sales and also make communication with them seamless. This allows you to build more trust, and retain your clients thus keeping them happy at all times.

Our tools work best for small local businesses that are looking to scale and attract bigger client bases. We utilize a CRM system which we call Kukua CRM that synchs marketing and sales all in one tool.

Our services and system are designed to work on any client based anywhere in the world. Some of our specialists have been contracting for companies all over the world providing digital marketing solutions.

Search Engine Optimization FAQs

Search engine optimization and pay-per-click advertising are both integral components of a comprehensive digital marketing strategy. Instead of trying to choose one over the other, you should use both of them together to get the best results for your business. When used in harmony, SEO and PPC can drive a high amount of relevant traffic to your website, raising brand awareness and boosting your sales.

Yes, every business can benefit from investing in SEO. Search engine optimization is a fool-proof way of increasing the traffic to your website and amplifying your sales. While search engine optimization takes time and energy, your efforts are rewarded by the unmatched growth of your business. While you are waiting for traffic, your competition is benefiting from a well-timed SEO strategy. If you are hesitating from investing in SEO, you are going to fall behind your competitors. Whether you are a home business or a global enterprise, use search engine optimization to take your marketing strategy to the next level.

The world of marketing is volatile and uncertain. While investing in a strategy is bound to pay off, the timelines can vary greatly. Long gone are the days when you could make a website and just hope for the best. Due to a large number of websites appearing every day, it takes consistent dedication and hard work to rank near the top. The time it takes to appear near the top of searches depends on several factors, including the nature of your business. If your area of business is highly saturated, it might take more time for your search engine optimization efforts to bear fruit. However, most SEO practices start showing results after the first few months.

Web Development FAQs

The time duration of the website development process depends on your requirements. If your business features a wide array of products spread across a complex layout, the time taken to create your website may be slightly longer. As a general rule, we take a maximum of 60 days to hand over your fully functioning website to you. We pride ourselves on our timely delivery mechanism and make sure to never be the cause of any delay. Our customer support staff will clearly communicate all the deadlines to you to avoid any confusion.

Our websites are built with SEO in mind. Even though you do not add SEO services to Web Development, we ensure that we follow Google’s ranking best practices as we build your website. However, there’s a lot of work that goes into ranking and this is a long-term process. With that being said, your newly launched website will not rank high straight after launch, it will have to be optimized continuously and also have its authority built up over time.

If you do not have any existing hosting, we do offer hosting, domain name registration services and support. If you have existing hosting elsewhere, we review your hosting package to see if it meets our development requirements and liaise with your hosting provider should we need any changes made.

Paid Advertising FAQs

Search engine optimizations and pay-per-click advertising, while not the same, are vital parts of a well-rounded digital marketing strategy. Both SEO and PPC have the same objective, which is to drive traffic to your website and boost your sales. With PPC, you create ads and pay every time someone clicks on them and is diverted to your website. On the other hand, SEO helps you generate organic traffic by optimizing your website content for search engines. While PPC results are instantaneous, the results from SEO can take months to materialize. The experts at Kukua Digital offer consultation services to help you understand timelines and offer you the maximum value for your money.

The amount of money you spend on your PPC campaign depends entirely on you. You can set your own budget and stick to it, making it a highly flexible strategy. While you can technically start from any sum of money, a larger investment is sure to yield better results. With the help of a Google ads agency like Kukua Digital, you can set a realistic budget and make sure that you receive a high return on your investment.

There are several types of PPC ads, all of which appear in different places. The search ads appear at the top of search results and are labeled as ‘Ad”. Shopping ads also appear at the top and are labeled as “Sponsored”. Social ads appear as promoted posts across social media platforms like Instagram and Facebook. Lastly, Display ads appear as clickable banners on websites that offer advertising services via Google. Depending on your target audience, you can choose a PPC ad that will result in the maximum traffic, ensuring an increase in sales.

Guest Blogging FAQs

There are several decisions that go behind choosing which guest blog should be accepted and published. All guest posts must feature high-quality and original content on trending topics. While not necessary, it is better if guest blogs have the same niche as your product. This enables the guest blog to reach a relevant audience while also adding value to the website. We accept guest blogs in a wide variety of subjects, including digital marketing, business software, and funnel strategies.

While some publications post short guest blogs, most guest blogs are usually over 1000 words. This is because search engines prefer lengthy content, making longer blogs more useful for ranking and search engine optimization purposes. Moreover, a longer piece of writing can address important points thoroughly, making for better content than short blogs. At Kukua Digital, we guide you on how to make your guest blogs both compelling and SEO friendly, helping you drive traffic to your website while keeping the audience engaged.

The time taken to get a guest post published can vary significantly. From writing and editing to choosing the right websites to approach, guest blogging is a time taking process. In most cases, getting a guest blog published takes a few weeks at most. At Kukua Digital, we communicate our expectations clearly to make sure that there is no room for confusion. When you share your guest blog, our expertly trained staff will go through it and communicate any changes. As soon as a guest blog is finalized, we will start working towards the publishing process. Once a deadline is agreed upon, our team will work tirelessly to ensure that all your requirements are met within the specified time.

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