Sometimes called a sales or marketing funnel, this is a system that tracks the journey a person takes from discovering your business, products, or services right up to becoming a customer. The beauty of a funnel is that it allows you to see a visual representation of steps taken by the lead before becoming a client. Many businesses will either use funnel templates or simply develop their own that is well-suited for their business.
The concept of a funnel comes from the scientific invention of a physical funnel which is a tube that is wide at the top and becomes narrow as it goes down. This tube is used to accurately guide liquid elements into a small opening. The same concept applies in a marketing and sales context as businesses work towards attracting their target audiences into a sales funnel process to bring them into their businesses as customers. At Kukua Digital, we understand how instrumental funnels allow for the growth of your business. As we are now living in a highly digitized workplace, gone are the days when funnels were just drawings on paper that had to be memorized by sales and marketing teams. We craft funnels or your business models that are unique, digitized and automated. Every step of your customer will be processed through Kukua CRM and moved across each funnel stage effortlessly.
Instead of manually tracking your sales and marketing efforts on a traditional spreadsheet or a system that needs manual updating, we have an automated system that updates the customer/lead journey through your funnel stages while you focus on converting them.
We build funnel strategies that bring sales and marketing together. From digital marketing (e.g., SEO, PPC, Website forms, etc.) or sales campaigns, all the way to a booked appointment straight into your calendar.
We hop on an initial phone call conversation with you to understand how your business and/or how your industry operates. We then use this information to craft a unique sales funnel that works best for you and plug it into our Kukua CRM.
Funnels allow you to visually see the entire customer experience. Through this visualization, you can see what drives the most leads to your business; at what stage do they fall away and most importantly how to optimize your conversion rate.
Through well-built funnels, you can see which lead type converts the most and then focus on marketing channels that work for you.
With a structured process in the form of a funnel, you can execute a game-plan without having to randomly communicate with leads.
It does not end with just converting a lead. With our funnels at Kukua Digital, you are also able to initiate customer advocacy techniques to help you keep your clients longer. This also helps with stimulating referrals.
The sales funnel focuses on the journey a lead takes from an initial call or email to being a customer, whereas the marketing funnel is the journey taken by a lead from a marketing campaign to a successful form submission. At Kukua Digital, we combine these two types of funnels into one big funnel, taking your customer further than the “closed deal” stage to the customer advocacy stage. Sales and marketing funnels should not exist in isolation, instead they should form part of a bigger funnel.
Yes! With our Kukua CRM system, you can track lost, open, and won leads data. You are also able to see key conversation-related information such as: your entire pipeline value, the conversion rate, as well as generated revenue. Kukua CRM also has advanced call-tracking data which allows you to see the number of phone calls made, SMSs sent, the duration and even records phone calls.
All the leads that get lost in the funnel process are added to a lost deals funnel stage. These are usually the leads that are not able to purchase your products and services for whatever reason. With your permission, after some time we send out sales campaigns to those leads to bring them back into the sales pipeline.
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